UX Portfolio - Equipment Provider Company
Client Overview
Client is a leading provider of medical and dental equipment and solutions.
The Challenge
On the current site, users were not aware that the company offered much more than just medical equipment products. They also offered a variety of business solutions and the company wanted to get that in front of the user's eyes early on in the experience. Other goals included telling a more personalized story of what the company does as well as showing that the company brought thought leadership to the table.